Saudi Arabia Advertising and Marketing: Key Information

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The Kingdom of Saudi Arabia comprises almost four-fifths of the Arabian Peninsula, an area approximately one-third the size of the continental United States.

• Population: 25.2 million (UN, 2008)
• Monetary unit: 1 Riyal = 100 halalah
• Main exports: Oil, gas, cereals
• GNI per capita: US $15,440 (World Bank, 2007)
• Internet domain: .sa
• International dialling code: +966

Saudi Arabia's economic system is based on free and private enterprise. Respect for private property, freedom to engage in the economic field of an individual's choice and encouragement of private investment in the development of the nation are principles upheld by Islam and observed by the Kingdom of Saudi Arabia.

Having invested approximately 900 billion U.S. dollars in developing its social and economic structure, Saudi Arabia has undergone a remarkable transformation over the relatively short time span of six decades. Saudi Arabia is the most dynamic economic power in the Arab world and ranks 20th globally in the size of its economy.

Energy: More than a quarter of the world's proven oil reserves lie beneath the sands and offshore waters of Saudi Arabia. The discovery of these reserves and the building of the necessary facilities to make possible their use over the past half century have made Saudi Arabia the largest exporter of oil and natural gas liquids in the world. This has enabled the Kingdom to bring about one of the greatest physical transformations achieved by any nation in such a short time. With the introduction of the first five-year development plan in 1970, Saudi Arabia has spent approximately 900 billion U.S. dollars, generated largely through the sale of oil and its products, to establish a sophisticated infrastructure and modern educational, health and other facilities. The existence of such vast hydrocarbon deposits within its territory has bestowed on Saudi Arabia a unique role. In response, the Kingdom has adopted an energy policy based on a commitment to maintain stability in world markets.

The country has also focused on developing its other energy and mineral resources. Natural gas that was once flared off is now collected and utilized. The Kingdom has become a producer of refined oil products and petrochemicals, such as fuel, diesel oil, kerosene and gasoline. With recent discoveries of precious metals and other deposits, Saudi Arabia expects to become a major exporter of minerals in coming decades. These newly-identified resources, along with programs to diversify the country's energy sources, are being developed to build a stronger and more resilient economy.

Calendar: Islamic (Hijrah), dating from emigration of the Prophet Muhammad from Makkah to Madinah; weekend, Thursday and Friday. The 12 months of the Islamic lunar year: Muharram, Safar, Rabi' Al-Awal, Rabi' Al-Akher, Jumada Al-Awal, Jumada Al-Akher, Rajab, Sha'ban, Ramadan, Shawwal. Dhu Al-Qadah , Dhu Al-Hajjah .

Holidays: closure of all offices and schools on Eid Al-Fitr, the feast of the breaking of the fast, from the evening of the last day of Ramadan through the third day of Shawwal; and Eid Al-Adha, the culmination of the Hajj, from the tenth through twelfth of Dhu Al-Hajjah.

Business: Government offices Saturday through Wednesday from 7:30 am to 2:30 pm; private businesses from 8:00 am to noon and 3:00 pm to 6:00 pm; general banking from 8:00 am until noon and from 5:00 pm until 8:00 pm and markets and shops from 8:00 am until 10:00 pm.

alClick is the leading online advertising company in the Middle East and has developed this site to allow potential advertisers to gain a basic understanding of the wider market as well an understanding the specifics of the most popular national markets within the region. For more information on accessing this market please contact alClick here.

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